ABOUT MIDORI
Midori is backed by world-class and well-known FinTech entrepreneurs, and is ready to dominate the North American market and build the Robin Hood, Koho, WealthSimple of carbon credits. We are on a mission to become the premier exchange for the buying, holding and selling of Carbon Offsets in the Voluntary Carbon Market.
The Voluntary Carbon Market exists to help companies and organizations achieve their carbon and net zero goals through the purchase of offsets to be used against their carbon dioxide emissions. In 2021 the Voluntary Carbon Market was an estimated $2bn/yr, and is projected to grow to $40bn/yr by 2030.
Midori is helping regular investors build wealth and save the planet at the same time by democratizing access to the Voluntary Carbon Market. We are doing this by creating a joyful, seamless, and easy to use trading experience. Join us, and Let’s make green.
ABOUT THE ROLE
We are looking to hire a Marketing Coordinator with outstanding organizational and campaign execution skills. Reporting directly to the CEO, the Marketing Coordinator will be the second hire at Midori and poised to grow with the company. While they won’t be an expert in the Voluntary Carbon market (few people are at this stage!), the Marketing Coordinator will use their creativity, fantastic communication skills, and excellent time management to learn about the market and execute on a marketing strategy that effectively spreads information about both carbon trading and Midori.
To ensure success, the Marketing Coordinator will be detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to our ideal audience. Top candidates will exhibit critical thinking skills, strong problem-solving skills and a high degree of accountability.
MARKETING COORDINATOR RESPONSIBILITIES:
- Assist in the development of strategic marketing initiatives and activities
- Implement marketing plans that include paid search, paid influencer campaigns, social media, short form video, and podcasting
- Create branded advertising campaigns, and support the company’s efforts by coordinating and collating content
- Setup tracking systems for marketing campaigns and online activities
- Conduct market research to identify marketing opportunities
- Traffic all advertising efforts to appropriate channels
- Support the company’s overall brand with relevant marketing campaigns and content
- Organize and streamline service offerings into user-friendly concepts.
- Manage marketing budget for all activities
- Manage relationships with relevant social media platforms, influencers, and online communities
- Maintain strict confidentiality of sensitive information
- Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management
MARKETING COORDINATOR REQUIREMENTS:
- 1-2 years of experience in content management, campaign management, or working with social media and influencers
- Education or equivalent experience in Marketing, Communications or a related field
- Critical thinker with strong problem-solving and research proficiencies
- Ability to comprehend and interpret competitor strategies and consumer behavior
- Ability to gather large amounts of data and convert it into meaningful analysis
- Solid organizational skills and detail oriented
- Ability to work under pressure and meet strict deadlines
- Creative mind with superb written and verbal communication skills
- Ability to simplify complex information into a user-friendly format
- Design experience is a plus
- Experience working in the Carbon Offset markets, and in particular the Voluntary Carbon Market, is also a plus
If you don’t meet all of our requirements exactly or have taken a non-traditional professional path, we still want to hear from you! Use your cover letter to tell us about your unique experience - we strive to build a diverse team and recognize that skills are transferable.
Job Type: Full-time
Salary: $55,000.00-$75,000.00 per year
Benefits:
- Company events
- Employee stock purchase plan
- Extended health care
- Flexible schedule
- Paid time off
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 1 year (required)
- Community Management: 1 year (preferred)
- Communications: 1 year (preferred)
Work Location: Remote
